Shun Lee

A full feature from open question to shipped UI on a cross-functional product team.

A small team rebuilding the marketing site from narrative to launch.

Scoping an AI-powered feature responsibly — capability, desirability, guardrails.

Mapping front-stage and back-stage across a multi-touch service to find the gaps.

Shipping a feature across iOS and Android with design QA in the loop.

A focused conversion test on the highest-intent page in the funnel.

Reworking first-run experience to lift activation, research through launch.

One source of truth for style, flowing from design to every platform automatically.

Bringing an existing product up to WCAG without stopping the roadmap.

Let the funnel pick the work: instrument, spot the drop, fix, repeat.

Product with no PM and no researcher — the same person discovers and ships in a week.

The operational layer for a large design org: intake, capacity, rituals, measurement.

The last mile: making sure what ships matches what was designed.

A tight moderated-testing loop to de-risk a flow before build.

A compressed one-week identity engagement for an early-stage founder.

Words as an interface layer — a content designer plugging into a product team.

A rapid test-and-learn loop for a growth squad chasing activation.

Discovery and delivery running in parallel two-week cycles on a product trio.

How a component goes from request to released, documented, and adopted.

A weekly research rhythm that keeps the team in constant contact with users.