Marketing site rebuild

Notion — Messaging & narrative

The story the whole site needs to tell gets written first, headline by headline, before anyone starts laying out a single page.

Figma + Midjourney — Page design(animated)

AI-generated imagery gets used to explore hero directions fast, before committing real photography or illustration budget to the winning one.

Webflow — Build responsive

The approved design gets built directly, responsive from the start, with marketing able to edit copy afterward without filing an engineering ticket.

GitHub — Launch

DNS cutover, redirects from the old site, and a rollback plan all get checked off before the new site goes live for real traffic.

Google Analytics — SEO & optimize

Organic traffic and rankings get watched closely post-launch to catch any page that lost search visibility in the rebuild, then fixed fast.