Content design pass
PublicWords as an interface layer — a content designer plugging into a product team.
How this workflow works
Audit
Notion — Terminology audit
Every label, button, and error message in the product gets pulled into one doc to see just how many different words we're using for the same thing.
Standardize
Notion — Term base
The single approved word list — which term wins when two teams have been calling the same thing two different names — kept internal so it can change fast.
Write
Figma — In-context UX writing
Copy gets written directly inside the real layout, not a separate spreadsheet — so tone and length get judged in the actual space they'll occupy.
Validate
Maze — Comprehension test
A quick unmoderated comprehension check — can people paraphrase what a label or instruction means without help — before the copy locks.
Handoff
Airtable — Keyed string handoff
Final copy gets exported into keyed rows engineering can drop straight into the codebase, with the string key, English text, and character limit side by side.
Questions
Ask about the reasoning, not just the tools. The author gets notified here.
No questions yet.