Pricing page experiment

Notion — Competitor teardown

Every competitor's pricing page gets screenshotted and broken down — tier structure, anchor pricing, the exact words used for the top plan.

FigJam — Hypotheses

Specific, testable guesses about what's holding conversion back on the page — not a vague improve-the-pricing goal, but the exact lever to pull.

Webflow — Build variants

Three pricing page variants get built and published, each isolating a single change so the result is actually attributable to something specific.

→ 3 variants

Mixpanel — Split test

Traffic gets split three ways across the variants, run long enough to reach significance on the highest-intent page in the funnel.

Slack — Ship the winner

The winning variant gets called in the open channel with the actual lift number, and the losing variants get retired the same day.