Brand identity sprint

Notion — Founder questionnaire

A structured set of questions about audience, competitors, and what the founder actually wants to feel like — filled out before a single mood board gets started.

Figma — Direction moodboards

Two or three distinct visual directions, each with its own logic, presented before anyone commits to a single look.

Figma + Adobe Illustrator — Identity design

The chosen direction gets built out into a real mark, type system, and color palette — vector-clean and ready to scale from favicon to billboard.

Figma — Asset package

Every exported file a founder will actually need — social sizes, favicon, letterhead — packaged so nothing gets a support ticket six months later.

Airtable — Pipeline & invoicing

The freelance side of the sprint — milestones, deliverable dates, and invoice status tracked in one place so nothing slips between finished and paid.