Continuous discovery

Airtable — Rolling recruitment

A standing form and screener that refills the participant pool automatically, so there's always someone ready to talk this week.

UserTesting — Weekly sessions

Thirty minutes, every week, no matter what's shipping — the standing meeting that keeps the team talking to real users instead of just each other.

→ same week

Dovetail — Repository(animated)

Every session lands here first — the AI clusters recurring themes across weeks automatically, so patterns show up before anyone goes looking for them.

Notion — Insight briefs

A one-pager per theme — what we heard, how confident we are, and what it might mean — written so a PM can skim it in two minutes.

Miro — Roadmap review

Insight briefs get pinned next to the roadmap board so priorities visibly trace back to what users actually said, not just gut feel.