Onboarding redesign

Hotjar — Session replays

Watching real new-user sessions, unedited, to find the exact moment people rage-click or quietly give up during first run.

FigJam — Journey map

Every first-run step laid out with its emotional high and low points, so the redesign targets the moment people actually check out.

Figma + Lottie — Design the flow

The new first-run flow, including the small motion moments that make progress feel earned instead of just another form to fill out.

Jira — Phased rollout

The new flow rolls out to a percentage of new users first, not everyone at once, so a bad surprise doesn't hit the whole funnel.

→ cohort

Amplitude — Activation cohort

The new cohort's activation rate gets tracked against the old flow's baseline, the number the whole redesign was meant to move.