End-to-end product design

Zoom — Customer interviews

Forty-five minutes, one open question per interview: what were you trying to do when you hit this? Recorded and auto-transcribed so nobody's taking notes instead of listening.

Dovetail — Tag & synthesize(animated)

Raw transcripts go in, tagged themes come out — the AI drafts first-pass tags across every interview, then a human sanity-checks before anything counts as a finding.

→ themes

FigJam — Opportunity mapping

Sticky notes turn research themes into a tree of opportunities and solutions — the whole team argues about the shape of the problem before anyone opens Figma.

Figma — Wireframing(animated)

Low-fidelity first — grey boxes and real copy, not polish. The goal is to argue about structure before anyone falls in love with a color.

Maze — Usability test

Five unmoderated runs against the new wireframes, click-tracked and timed, before a single line of production code gets written.

Loom + Figma — Handoff walkthrough

A five-minute screen recording walking engineering through the final Figma file — states, edge cases, and the one interaction that's easy to miss.

Jira — Sprint delivery

Tickets sized in points, pulled into two-week sprints. Design attaches Figma links directly to the ticket so nobody's hunting for the latest file.