Growth experimentation

Notion — Experiment backlog

Every growth idea gets logged here the moment someone thinks of it, before it's scored or scoped — a parking lot so nothing good gets forgotten between sprints.

Amplitude — ICE scoring

Every backlog idea gets an impact/confidence/ease score pulled from real usage data, not a gut guess, before it earns a build slot.

Figma + Webflow — Variant build

The control and the challenger get built side by side — just enough fidelity to run cleanly in the test, not a full production polish pass.

→ 50/50 split

Mixpanel — A/B test

Traffic splits fifty-fifty between control and challenger, run to statistical significance before anyone calls a winner.

Slack — Share the result

Win, lose, or flat, the result gets posted in the open channel with the actual numbers — so the next idea in the backlog builds on what was just learned.