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People & brands (2)

A weekly research rhythm that keeps the team in constant contact with users.

A full feature from open question to shipped UI on a cross-functional product team.

Scoping an AI-powered feature responsibly — capability, desirability, guardrails.

Mapping front-stage and back-stage across a multi-touch service to find the gaps.

Reworking first-run experience to lift activation, research through launch.

A tight moderated-testing loop to de-risk a flow before build.

Words as an interface layer — a content designer plugging into a product team.

Product with no PM and no researcher — the same person discovers and ships in a week.

Bringing an existing product up to WCAG without stopping the roadmap.